The demand for UX design has increased for businesses as CEOs have realized the importance of user experience for the success of their organizations. They are well aware of the loss they are going to face in the absence of a good user experience. The role of UX designers has become as important for an organization as software developers, and even more than that in some cases.
Hiring a UX designer for your business will help identify your users, understand their needs and problems and hence allow you to define better solutions to address their problems. The end result is enhanced customer satisfaction and increased loyalty, and both of these are incredibly important for your business.
It is quite easier to neglect the importance of UX design and get failed in the world of entrepreneurship. If you are jumping into entrepreneurship without knowing what the world wants to see, it is expected that you will bring something that the market is not going to welcome, and hence your idea would flop.
In today’s competitive world, it becomes necessary to identify the users’ needs before stepping into the market along with your ideas and products.
Getting support from a UX designer will help you to identify the potential users’ needs and goals. And you can decide how you should move forward to help them achieve their goals using your products.
Think of some of your favorite brands out there including Google, Apple, Microsoft, Dropbox. They are providing amazing user experiences to their users. Just imagine if they have not invested in improved user experience, do you see them at the same place in the competition?
Not at all. It is their amazing user experience that helps them to attain an outstanding position among their competitors. They have focused on user experience from the start of their existence and earned loyal users all over the world.
When you are building a startup, a UX designer can help you in many ways as mentioned below.
If we talk about recent data of 2020, 90% of new startups fail and only 1% is able to achieve success. There are multiple reasons for startup failures, however, the “No market need” is the number one reason why startups fail. Most of these startups offered a product or service with little to no market need. And this identifies the lack of research on the actual problems that customers are facing and the need for a proper solution to resolve them.
Defining the problem and understanding the users is an important part of the UX design process. The UX designer conducts user research, meet with them, observe them and see their response to problems in the real environment. A UX designer can do competitive analysis and identify the demands of users and the ways that are already in place to resolve them. Based on this analysis, the team can identify the specific goal and the problem they should address to help the customers in the market.
Create products that people “need” rather than just “want”. Instead of chasing ideas, solve problems.
The UX designer helps you follow the proper UX design process for building your product that you are planning to launch in the market. He starts with an idea, does user research, defines personas, draws sketches and wireframes, and builds prototypes. He helps during the development phase and conducts user testing to identify improvement areas.
This user-centered design process requires user involvement during each stage of the process. Involving the users from the start of the process helps you to get early feedback and hence identify the real pain points that need to address.
Branding is really important! Like “make or break your entire business” important.
Your brand is the identity that will help your clients to recognize you in this crowded digital world. It helps you to build trust in your clients. To build an impressive brand design, you need a UX designer who can immensely work on deciding the logo, color theme, guidelines, icons, typography for your artifacts as well as your seating place and office environment. Branding helps you to present yourself consistently on all online platforms.
The UX designer will understand your business and the needs of your clients and users. Based on this understanding, he helps you to define effective branding for your business.
A strong online presence is a must for your startup to grow and succeed. A website helps you to show the world about your business and services you are offering. Your online presence allows you to make your business accessible all the time to a larger audience across the world.
Your UX designer helps you in designing an easy-to-use website to promote your business. A properly designed website with well-written content attracts customers to decide about the offers you are providing to them. Keep in mind that online presence does not limit to a website, you need to utilize all available channels on social media to present yourself.
The UX designer designs suitable content for different social media platforms and ensures they are posted on different channels regularly. He will make it possible for you to communicate with your potential customers and get to know about their choices and needs.
Before hiring a UX designer for your startup, there are few questions that you should clarify.
- What is the purpose of your products and services? What do you want to achieve from your product?
- What is your target audience? How will you help to resolve their problems?
- What is your budget? How much can you spend on a UX designer?
- Whether you should go for a senior UX designer or a junior UX person can help you achieve your objectives.
Ask these questions from yourself and then based on the answers, go ahead and hire a UX designer for your startup with clear intention.
To summarize, a UX designer can help you to grow your business by:
- Identifying your ideal audience
- Understanding the needs of your users
- Identifying the market trends you should focus on
- Ensuring your product addresses the pain points of users
- Enhancing your website experience and brand design
- Building your effective online presence
And hence make it easier for you to attain user satisfaction.
Remember, it is important to empower the role of UX designers within your organization so that they can better utilize their expertise and knowledge and hence help you to grow your business.
What are your thoughts on hiring UX designers for a startup? Share them in the comments below.