Home > User Experience > LILY — UX Case Study on a Daily Journaling App | Jhanvi Bhatia| Vidhi Raghvani | by Vidhi Raghvani | Apr, 2021

LILY — UX Case Study on a Daily Journaling App | Jhanvi Bhatia| Vidhi Raghvani | by Vidhi Raghvani | Apr, 2021

LILY — UX Case Study on a Daily Journaling App | Jhanvi Bhatia| Vidhi Raghvani | by Vidhi Raghvani | Apr, 2021

LILY is a mobile application that helps you journal your daily life anytime, anywhere. The reason why we decided to create LILY is because of our personal experiences with daily journaling.

Keeping a diary in hand at all times could be difficult when you’re out in public and the thought of losing it is miserable. Although there are many journaling apps out there, we wanted to design one that lets our potential users feel close to and also lets them have their personal space. We wanted to find a way that would make our users feel safe and connected to their thoughts by adding moods and personalized tags.

Jhanvi Bhatia — Lead UX & UI designer, Interaction, Visual Design

Vidhi Raghvani — Lead UX Researcher & UI Designer, Prototyping

Time: March — April 2021

Currently, most journaling apps are more of planners than journals, and they tend to focus more on calendars and planning. Apart from this, these apps have complex user interfaces with very low usability, and therefore users find it difficult to organize their thoughts since they have to focus more on understanding the UI rather than focusing on their ideas and feelings.

LILY makes it easier for our users to enhance their journaling experience and share their thoughts and memories.

Our app provides a clean and simple user interface while providing essential functionalities like adding daily entries along with images, audios & documents, a unique personalized password to lock their journal, and a place to track their journaling records using moods and personal tags. The app also allows our users to select from a list of prompts to motivate them to write and maintain consistency.

Design Process

Competitive Analysis

To understand our competitors better, we analyzed similar apps and their features. The results can be viewed in the table below:

Y = yes | N = no

Since daily journaling is a personal activity we wanted to get insights into how our users perform related tasks. To get to know our users better we surveyed 10 potential users and interviewed them to understand their psychology while performing journal-related tasks. Most users said that they felt overwhelmed while they tried to journal and wanted an environment where they would feel motivated. Users mentioned that they usually journal to attain peace of mind and content. Through our research, we also understood that journals are very personal things and users wanted a feature where they would be able to lock their journals however they wanted to.

Users often felt that they were not consistent enough while journaling and they needed some sort of a daily habit to maintain peace of mind.

User Frequency of Journaling

User Personas

Based on our interviews, we created different personas highlighting the goals and pain points of the users.

Persona 1
Persona 2

User Stories

Information Architecture

In our next step, we created an Information Architecture to understand the different functionalities of our application. We were able to work on this based on our extensive user research. This helped us to commit to what features exactly our application would consist of.

Pen & Paper Wireframes

After creating a sitemap, we understood the flow of our application and worked on lo-fi wireframes. Our main aim was to focus on the content and usability and then the design.

In order to achieve this, we spent time designing basic wireframes on paper and reiterate them with more features and necessary changes. We experimented with 3–4 different designs for the same pages to understand which would work the best for our users.

Hi-fi Wireframes

While creating our wireframes we wanted to focus on the usability of the journal pages while also providing our users with maximum writing space.

This was the final step of our case study and we created a working UI prototype for LILY. The same can be viewed here.


Onboarding Screens

User Sign Up

Sign Up Screens

Lock your Journal — Privacy

Privacy Screens

Homepage and Dashboard

Home and Dashboard Screens

Journal Entry Page

Journal Entry Screens

In our first iteration, we completed the four steps of the design process. For our second iteration, we would like to make our app more usable by performing usability testing.

We also look forward to designing features like voice commands and a sketching screen so as to make the journal experience more realistic and reliable. Personalization is key when it comes to art and journaling. We would like to give our users the freedom to customize their journal space by designing colour themes and a dark mode.

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