Home > User Experience > Introducing the Poll Feature in WhatsApp — A UX Case Study | by Rohan Bhattacharya | Mar, 2021

Introducing the Poll Feature in WhatsApp — A UX Case Study | by Rohan Bhattacharya | Mar, 2021

Introducing the Poll Feature in WhatsApp — A UX Case Study | by Rohan Bhattacharya | Mar, 2021


Indian WhatsApp usage by age — Livemint

While the in-depth interviews helped me uncover the pain points in a group conversation, participants had mixed opinions about WhatsApp status. For some, the interaction is nice as they can share updates and see what others are doing but for others, it is not really interesting beyond simple status updates.

To proceed, I assumed that WhatsApp Status lacks interaction and engagement that the user needs to build a conversation.

Redefining the Problem:

Moving forward, the definitions helped me define my key user personas.

Primary Persona for WhatsApp Polls within a group conversation
Primary Persona for WhatsApp Polls in a WhatsApp Status update

The Development Process:

MoSCoW Matrix — Feature Prioritization

Testing my Solutions:

Low-fidelity screens



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