Design assignments have become a crucial factor for deciding whether a candidature is a good fit for a particular design role and helps the employer to decide whether the candidate is a good fit for an interview or not.
I applied at Innovaccer for a Design Intern role for Summergeeks 2021 program. Innovaccer Inc. is a Silicon Valley-based healthcare company and one of the leading unicorn start-ups in 2021 and received a design assignment for the respective position.
You might be thinking.
Why I am doing it again?
Though my assignment got rejected I realized a few mistakes that I did. Due to time constraints, I did a lot of mistakes and the biggest one was to publish it without feedback/iterations.
I will give you an overview of how to analyze your mistakes and receive feedback positively that will help you grow as a designer.
The question was…
When you get a design question like this one, firstly try to understand what the employer wants to see in you. In this case, the employer wanted to have an understanding of how I evaluate a design and particularly the design of a checkout process to know my thought process.
But why the checkout process?
Also, the checkout process is the most important process in an e-commerce website and so is the usability process involved.
Cart Abandonment Rate: The Shopping Cart Abandonment Rate is the percentage of online shoppers who add items to a virtual shopping cart but then abandon it before completing the purchase.
According to research at Baymard, we’ve tracked the global average cart abandonment rate for 11 years, and it currently sits at 69.2%. This is where the checkout process plays a major role.