Just before the COVID-19 pandemic swept across the globe, I was gearing up to share my well-thought-out design axiom with the world. I was certain I’d found a place in design where I could stake my claim, take a stand, plant my flag, and make a bold design declaration to the world. I carefully crafted a phrase, thought through the meaning, and wanted to shout it from the rooftops of the design community.
I envisioned viral Medium articles about it, pictured myself giving keynote addresses, and felt pretty sure I’d be known in the industry for my fancy statement. With boldness and certainty, I wanted to declare:
“Design happens when we stand up!”
Meaning, don’t merely sit at your computer and push pixels around.
Meaning, the best design decisions you’ll make will come as a result of you getting out of your chair and talking to people.
Meaning, you can’t do it alone, nor should you, if you want to arrive at the best possible solution for the business and the customer.