Home > User Experience > CSE Insurance Group [UX Case Study] | by Anna Nikitina | Feb, 2021

CSE Insurance Group [UX Case Study] | by Anna Nikitina | Feb, 2021

CSE Insurance Group [UX Case Study] | by Anna Nikitina | Feb, 2021


The Company

CSE Insurance Group is a California-based insurance company that offers home and automotive insurance protection to its customers. They specialize in high-level security, innovation and customer-centric service.

The Task

CSE Insurance Group required a platform that would automatically evaluate a user’s records and previous insurance plans, and then offer them the best selection for their home and/or car insurance at a favorable price. They relied too heavily on outdated sales methods and needed to generate more leads and sales through their website which, at the time, was clunky and had an awkward user flow.

The Goal

To create an efficient user experience platform and unique style for CSE’s insurance package and pricing selection page.



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