Honestly, Throughout more than 12 years of experience. I saw with my own eyes bad pitched in a perfect way and find its path to the light. and great concepts taken directly to the trash, and sadly, It’s not about marketing skills. here it is,
Designers’ nature is different than business. Most of us, as designers, prefer to present, talk, and think deeply technical. Following this mindset, you might achieve a solution that emerges the harmony between business, human, and technology in some cases and with talented designers. In such a case, the approval is more about you being lucky! This should not be the norm!
Multi-dimensional solutions emerge the harmony between Human, Business & Technology.
That’s it, by default, and whatever type of designers you are, you should think about the deep connection between these things. Choosing the language of discussions is a different topic, but we won’t achieve that without implementing the basics.
It’s better to deliver a multi-dimensional conceptual model for less iteration 😑 and reduce the time-consuming during the design process and develop more convenient solutions, which should cover multiple aspects such as “User, Business, and Technology.”
👻 HUMANS ,
Your customer. The core experience part should cover their needs based on the research results & insights. Moreover, you should invent a logical relationship concept that empowers you to cover the business aspect better. What are the user needs, the latent ones, their behaviors, the ones we can shape, and how could it be aligned with the business ones?
Someone out there hired you to help him achieve his objective, following his vision. I believe you could not only help him do so; instead, if you wish, take the extra mile and reshape his objectives, vision to more realistic, impactful ones. Roughly talk, a conceptual model should exceed that to reach more impactful business aspects, affecting overall business performance and profit, such as marketing strategy, value-chain, operations, brand, etc. And the more you understand the core of the business, the more you will be able to innovate here! Your design could change at a particular moment the business itself! Be reasonable.
Is it feasible? Implementable? What about the operational-fees? These questions should be answered first by you! It does not make sense for anyone to invest 100k monthly when the entire project income doesn’t exceed that number! You don’t need VR complex implementation for startups in early stages “most of the cases,” be simple as much as you can as far as this won’t affect the overall product experience.
🎯 The Roadmap,
It would help if you thought about the roadmap. In most cases, and to avoid shipping junk, I build a conceptual model covering both the short and long term. This actually not only helping me innovating and building more futuristic products that could be implemented right now. But also keeps the relation on.
“Good design is good business.”
— Thomas J. Watson