Home > User Experience > Case Study on Ad Manager: How I solved a Design Challenge at TopCoder | by Prerna Athia | Jun, 2021

Case Study on Ad Manager: How I solved a Design Challenge at TopCoder | by Prerna Athia | Jun, 2021

Case Study on Ad Manager: How I solved a Design Challenge at TopCoder | by Prerna Athia | Jun, 2021


We are looking to design a premium Ad Manager mobile application that gathers all the critical Ad features from different sources like Google Ads, Facebook Ads, Instagram Ads, Youtube Ads, and more.

This mobile Ad Manager application will help sales and marketing managers track their ads in a single app, plan their next digital campaign by quickly understanding costs, target audience, and possibly launch a campaign creator from their mobile dashboard.

Realize this needs to be a mobile utility application. The application would be processing this data and making recommendations on the next steps, based on budget constraints or suggested budgets (based on existing Ad stats, trends, etc, and the goals you would have imputed). This would not be useful if you have to go and do all the analysis manually on your phone.

  • How many impressions per Ad
  • Clicks per Ad
  • Views
  • Audience (region, age, gender, interest)
  • Avg cost per click
  • Avg total cost of X campaign
  • Users can turn on/off campaigns, increase budget (add money), set up their target-audience preferences.
  • This mobile app should feel like a premium utility/quick view application.

I have taken this challenge because the application feels like a unique idea. There are not many applications present that serve the purpose of managing different ad campaigns.

This project gave me an understanding of how to design statistical dashboards and helped me to grow and learn about different types of charts, analytics systems and how they can be useful to grow a business.

It took me around 20 days to research, ideate, iterate, and reach my visual solution.

Miro, Figma, HB Pencils, and Blank Paper.



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