Essentially, design is about choices, and those choices that you make are what makes it your work and what makes it personal to you.
So how do we find this? How do we find our own personal design style?
It took me a very long time and a lot of work, but I think I’ve finally done it. My biggest advice is to start with an exercise that I will tell you about in just a second that helped me so much.
Option №1: Design as per your Clients Requirement
First off, don’t be afraid. You have to actually make a choice now before your font library grows larger or your stock photo collection gets more interesting, which will happen over the years, so don’t worry if that’s the case with you. Make a choice and start with some fundamental things. I find this to be a lot easier when you’re making it for a client. They don’t want your personal style; they want to see that you can do whatever is needed at that moment.
So when I’m doing work for clients, I try not to have any biases or opinions about what I think should be done and instead ask them at all times, “What do you like? What do you want?” And keep asking questions until they give me something specific and then hone into that selection.
Option №2: Start with Typography
If you can’t do the work for a client, start with something like typography. That’s a great place to start because there are not many options out there, and you’ll find your groove pretty quickly. Find some typefaces that speak to you visually that look like how you want your fonts to look or use some real fonts from the internet, or use one of the font services out there and try it out in a few different ways.
Do these fonts feel masculine? Do they feel feminine? Are they quirky, or are they elegant? And see where it takes you because right now, you’re just researching to explore what kind of styles make sense for you and what doesn’t measure up.
After that, start combining them. Do this with everything, whatever it is, maybe you could combine some typefaces of two different styles and see what happens. Whatever it is, begin to experiment and try things out in a safe way. Maybe you haven’t paid for any of the fonts, and you’re just trying things out in Illustrator or Photoshop or on your phone while you’re sitting on a train. Just try things out but don’t worry about making mistakes because that’s the point of the exercise.