November was a pretty busy month where Google gave us a date for the launch of the page experience update and with that, Google will be testing a visual indicator or badge in the search results for this. Google released several unconfirmed Google algorithm updates this month but we have yet to see an official core update since May 4th – it has been over 7 months – and we might not see one throughout the rest of the year. And we learned that DeepRank is the code name for BERT.
Google tested some weird augmented link overlays on featured snippets that upset SEOs and publishers. Google also ended up ranking its own AI generated web stories, but that was a mistake and removed them all from search.
The folks at the Google Search Console team were busy with launching an outstanding new crawl stats reporting section, they migrated the disavow tool, fixed the manual actions bug and more. On top of all that, Google did a huge migration from Google Webmaster Central to Google Search Central. But still, the request indexing tool is not working.
There was a lot on the local from too with a big spike in suspensions, and concerning increase in business hijackings. Google also launched a bunch of new features in local and Google Maps. Google did tons of UI tests as well.
To catch up on last month, see our November webmaster report. I should note, the current ongoing WebmasterWorld thread is chatting up the unconfirmed Dec 1 update.
Here is a break down of the more important stories you may want to catch up on:
Google Search Algorithm Updates:
- Google Page Experience Update To Launch May 2021 With New Snippet Labels
- Google Core Web Vitals & Page Experience FAQs
- Google Page Experience Update Ranking Factor Will Apply To Mobile Search Only
- December 1 Google Search Ranking Algorithm Update
- Was There A Google Update Earlier This Week?
- Google Search Ranking Algorithm Update November 17th & 18th?
- Google Search Ranking Algorithm Disturbance On November 4th
- Unusual Google Search Ranking Algorithm Chatter
- Google May Not Release Another Core Update Before Holidays
- Some Google Algorithm Updates Are Jarring & Others More Gradual
- DeepRank Is Google’s Codename For BERT
- Google Featured Snippets With Data Overlay Links To Other Sites
- Google Deletes Its Autogenerated Web Stories & They Now 404
- More From Google On Passage Indexing vs Featured Snippets
- Google: Passage Indexing Is A Lifeline For Pages With Diluted Content
- How Google Passage Indexing Might Look In The Search Results
Google Search Console:
- Google Search Console Crawl Stats Report Is Now Outstanding
- Google Disavow Tool Finally Migrated To New Search Console
- Manual Actions Back In Google Search Console
- Manual Actions Disappearing From Google Search Console
- Google Updated Remove Outdated Content Tool
- Google: No Plans On Taking Away Request Indexing Tool
- Google Search Console Misclassified Discover As Video Performance Data
- Google Merchant Center: Build Your Own Performance Reports
- Google Webmaster Central Now Known As Google Search Central
- Google Q&A Schema Supports STEM Education-Related Pages
- Here Is How Google May Use Machine Learning During Crawling
- Google Help Doc On Advanced Crawl Budget Management
- Google Podcast: Indexing Images, Video, Audio & AMP & Launch Freezes
- Short Google Search Video On Rendering & Crawling
- Google: Redirected URLs Are Put Into A Cluster For Canonicalization
- Google One-On-One On Why Rankings Go Up But Traffic & Clicks Down
- Click Bots Won’t Improve Your Google Rankings
- Google: Private Whois Domain Name Data Does Not Impact Rankings
- Google: We Can Still Rank A Page After Matching Content Is Removed
- Video On Google Search Quality Evaluators/Raters
Google Local & Maps:
- Large Spike Google My Business Suspensions
- Beware Of Google My Business Listings Hijackings
- Google Maps Improves Messaging & Performance Insights Reports
- Google My Business Dashboard Tests New Location Manager Interface
- Google Guaranteed Badge Displays On Google Local & Maps Results
- Google Local Packs May Roll Out X Years In Business Label
- New Google Maps Community Feed Within The Explore Tab
- Google Hotel Health & Safety Data Now Fully Live
- Google Local Suggest An Edit Placement Moved On Mobile
- Google Local Panel Adjusts How To Suggest An Edit To Store Hours
Google User Interface:
- Google Tests Highlighting Snippets To Refine Your Search
- Google Tests Half Line Break Design In Search Results
- Google Tests Bolder Font For Search Result URLs
- Google Tests Subcategories In Search Results
- Google Search Podcast Carousel Updated With Larger Graphics
- Who Is Alex Trebek Google Search Easter Egg
Forum discussion at WebmasterWorld.