In part one with Dan Toplitt we spoke about how enterprise SEOs look at the larger picture of things but in part two, which is what this video is about, we spoke about the role of SEOs and how that changes over time and then what trends he sees in hiring SEOs.
Evolving Role Of SEOs in Enterprise Organizations
We spoke about the trends of the evolving role of SEO in large enterprise organizations. He said he noticed there is an increase in RFPs, request for proposals, specifically targeting SEO services. Generally in the past, SEO was lumped in with other marketing proposals but now he is seeing them split up. He said with COVID and media budget shifting and reprioritized, SEO requires significant amount of budget and resources. So it seems companies are really understanding the real benefit in SEO and even specialists in SEO. He does believe it will roll back in to the overall budget overtime but for now it is being pulled out. But it is nice to see the SEO team sit within all the teams and being more integrated into the overall marketing team. So he is able to see the attribution of all various channels to see how they impact each other.
Trends in Hiring In SEO
You can learn more about Dan Toplitt on LinkedIn.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
This story was written on Friday, March 26th and scheduled to be posted on Monday, March 29th. I am offline for Passover today.