We all have heard of the elusive yet trending word ‘SEO.’ Undoubtedly, everyone nowadays is talking about it. It is highly essential, and we all know it. But what industries benefit from it? If a business belongs to the manufacturing industry, does it need ‘SEO’?
That is the million-dollar question. Even though many businesses are using the power of SEO to increase their business and customer base, there are still a lot of them who do not know the importance of SEO or don’t think it is important enough. Sometimes business owners might believe that their specific niche doesn’t need it.
The truth is that if you have a business and you are trying to promote it online, you need the benefits that SEO provides you. It is regardless of which industry your business belongs to or its nature. You could be part of the healthcare industry, manufacturing, marketing, retail, finance, or any other industry, and you still need SEO for a successful business and a broad customer base. That is not all; there are numerous advantages of having an SEO strategy in place and implemented.
Below are some advantages that businesses from any industry have when they opt for SEO.
1. Organic Traffic
Most of the customers that land on your website come through organic traffic. There are social media platforms and other methods, but many of your customers still come through search engines. The largest shareholder of the search market is Google, as everyone knows. It comes to about 75%, whereas other search engines share the additional 25% like Yahoo, Bing, and more. Almost every person out there visits Google at least once in a day. That is a whole lot of traffic, and you have to make sure that you are discoverable for the people who are searching for a product or services like yours. Similarly, you can benefit from Webserv drug rehab SEO guide to find out how SEO can be beneficial for a drug rehab center. The same is true for every other business in every other industry.
2. Trust and Credibility
We all know that Google, the largest shareholder of the search market, doesn’t just push any website to the top. Ensure that you are a credible source of information for the topic or keyword that the viewer is searching for online. You have to develop Google’s trust in your website. This trust doesn’t come easy since you have to make sure that you have a relevant, mobile-friendly, and clean website. It would help if you also had SEO for quality backlinks, good user behavior, content optimization, etc. This trust grows over time, and once you have it, you will reap the benefits for a long time.
3. Positive User Experience
We know how much importance Google puts in good user experience. Google has a whole list of metrics that it uses to find out whether the user that landed on your website had a good time or not. For Google, there is nothing more important than a satisfied customer. Your website’s viewers’ positive or negative experience is one of the most critical factors that affect your ranking and organic traffic. SEO can help create the optimum user experience, which builds the brand’s credibility.
4. Local Engagement
As time goes by; Local SEO has become more and more critical. Everybody has a mobile nowadays, and they are all using their mobiles to search for stuff online. You must have searched for a product or service using the query ‘XYZ near me’ or something similar. Territorial SEO aims to optimize your digital presence so that when users in your area search offerings like yours, they get to see you on the top. It will increase local engagement and bring in more organic traffic.
5. Higher Close Rates
According to statistics, SEO gives you a close rate of 14.6%, while outbound leads give you just a 1.7% rate. It depicts the importance of having an updated and relevant SEO strategy for your business. You can cold email or cold call as many customers as you want, but in the end, it is SEO that brings in more traffic. It also ensures that the traffic is highly relevant, and you are what they seek.
6. Higher Conversion Rates
Okay, so the customers are on your website. What next? Next, you have to turn them into paying customers. SEO helps you with that too. Customers nowadays are astute. Since they have numerous options, they do their research before settling for something. If they see your brand at the top when searching for products or services like yours, they will explore your brand and interact with you more. It all comes back to trust and credibility. The more customer loyalty towards your brand, the more credible you look. And the more customers see you at the top of SERPs, the more their trust increases.
5. More Business at Lower Cost
According to the Search Engine Journal, outbound leads to an increase in the cost by 60% compared to inbound leads. If you have a sound SEO strategy, you will see that your advertising costs keep getting lower and lower. Why would you want to invest in PPC or other advertising types when you are already ranking at the top for your favorite keywords? That doesn’t mean that you don’t need PPC, but you won’t have to depend on it. The more people click your link and visit your website, the more you will rank. Also, it is not a one-time thing. With a proven and sound SEO strategy, you will keep reaping the benefits for a long time.
It does not matter which industry we belong to; we want more customers, more sales, and a better name. If we leverage SEO’s power, we can do all of the above without breaking our banks.