The way search engine optimization has changed, even in the last few years, is really interesting. The general trend is always the same – a better user experience, and satisfy the users’ intentions. That always going to be the reason why SEO changes over time.
Keeping up with current SEO trends and implementing them onto your articles is one of the best ways to maximize the amount of traffic your articles received. With this, here are some top SEO tips to make sure you implement them into your articles, to achieve the most organic traffic possible.
The first thing you should always do is research the article idea you are about to create. This could be from:
- Looking at Google Trends
- Using an SEM tool such as SEMRush, Ahrefs, Moz etc.
- Look at what is being said on social media and in the news (Google news search)
- Analyze the results for the keywords you are looking to rank for
Without this, you have no idea if the content is a good idea, how to structure the post, what works, and what does not work.
Add as much Schema as Possible
Schema is a way of telling search engines, such as Google, what your content is actually about. Is it an FAQ? Is it a business organization? Is it a book review.
It makes no difference to how web users read the content. However, it can make all the difference to search engines.
Add as much schema as you can to your articles so that you give the likes of Google as much reason to rank you higher, with featured snippets and content.
Use Headings Appropriately
Headings are a critical and intrinsic part of blogging online that is still not fully optimized. As a rule of thumb:
- Have only one h1
- Use at least 3 h2s
- Have possible 1-2 h3s under the h2
If you feel the need to use h4+, I would question whether the structure of your article needs improving.
Add Unique Images
Having 1-2 images can help your article appear as a featured snippet with the image, as well as attract a lot of potential Google image search traffic.
There are, of course, many royalty-free images you can use. However, for optimum performance, try and make sure all your images in your articles are completely unique.
It’s not always a good idea to have paragraph after paragraph of content. It is a good idea to try and change it up as much as you can. This can include (especially in Gutenberg):
- Bullet points
- Bold content
- and the range of Gutenberg blocks available for free
May 2021 is a big month for Google, as they announce page speed will have an SEO impact: if there are two very similar articles ranking, page speed will be the deciding factor.
With this in mind, make sure your website is optimized for page speed ranking:
- Critically load CSS with it minified
- Use a CDN
- Have a cache
- Minimize code on site
- Minimize plugin use