Thanks for joining us today for #PPC News & Views.
Here are the biggest headlines you may have missed:
From the Experts
Search Engine Journal
Breaking: Facebook to Impose Limits on Number of Ads: This is a change that’s coming in 2021 and if you’re advertising on Facebook (or considering it), you’ll want to be aware of the changes.
Instacart Ads: Everything You Need to Know: The grocery ecommerce market is booming! Instacart has emerged as a great opportunity for brands!
Search Engine Land
Confused by Facebook’s Limited Data Use for CCPA? You’re Not Alone: We missed this post for last week’s round up, but since this is an important topic, we wanted to include it this week.
9 exercise tips for desk-bound workers: This isn’t exactly digital marketing-specific, but we love tips for how to stay active while working from home! It’s harder than you’d think.
Social Media Examiner
How to Write Facebook Ads That Reduce the Barrier to Purchase: Use these examples to inspire your next round of ad copy!
Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta): It’s a question we get a lot: Why do Google Ads’ and Analytics’ conversions not match?
Amazon Campaign Structure: How to Structure Your Campaigns: Take these tips into consideration for how to best structure Amazon campaigns!
4 Smart Shopping Myths BUSTED: How to Optimize Even with Limitations: Here are some common myths about Smart Shopping campaigns in Google and now you can work around them.
From the Engines
Finding and Building B2B Competitive Advantage in a Post-COVID Marketplace
From the Clix Team
Facebook’s Ads for Impact Program for Non-Profits by Kristin Palmer