Happy Friday and welcome to this week’s edition of #PPC News & Views!
Don’t forget to register for our webinar on Thursday, May 21st! We’re teaming up with Google to bring you “Adapting to a Dynamic Market: How to Engage Your Target Audience”. Watch as they discuss the dynamic shifts in digital marketing and how to adapt based on industry trends and findings. We developed this webinar specifically for the unique time we’re currently facing in the digital advertising industry.
From the Experts
The Top 50 Most Influential PPC Experts : Last week two of our employees, Michelle Morgan and Joe Martinez, were named as part of the top 50 most influential PPC experts!
Search Engine Land
Amazon Posts: A feed-based shopping experience on Amazon: This is an interesting new placement option within Amazon. If your brand has social content created, you should definitely take advantage of Posts right now! It’s currently free for brands.
Search Engine Journal
The Rise of Retailer Media Networks: What Advertisers Need to Know: If you’re looking for ecommerce expansion, check out this post about retailed media networks and how they can be valuable.
The Importance of Upper-Funnel PPC Strategies: Here is when to know it’s time to implement upper-funnel strategies and how to get started.
The LinkedIn Ads Show
LinkedIn Ad Benchmarks and Averages: How Do My Ads Measure Up?: Wondering how your LinkedIn ads’ performance compare? Check out this podcast!
From the Engines
Promote curbside pickup in your local inventory ads
How consumer intent has shifted across the globe
YouTube Music is making it simple to transfer over your Google Play Music library
From the Clix Team
[Live Webinar] Adapting to a Dynamic Market: How to Engage Your Target Audience
Twitter Interest Targeting Options by Joe Martinez
4 LinkedIn Ad Testing Ideas by Andrea Taylor