Happy May, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
Search Engine Land
Google Q1 earnings offer hop ad slump won’t be as bad as some expect: Some positive news in light of what some thought would be hampered by COVID-19.
7 Universal Truths about COVID-19 Marketing: While you’re probably already doing many of these things, this is a good list of takeaways from the pandemic that don’t include using buzzwords.
Top Facebook Updates You Can’t Miss (April 2020 Edition): If you’re a Facebook advertiser, this is a full update the new features and updates that rolled out this month.
A Pinterest Strategy for Growing an Ecommerce Brand: This is a great list of ecommerce tips for maximizing your exposure and growth on Pinterest.
Search Engine Journal
Why & How to Leverage Video Ads in the Wake of COVID-19: If you’ve been looking to test video, but weren’t sure where to start or were concerned about the price tag, here is exactly why this might be the right time for video and how you can get started.
Search Engine Land
Microsoft Advertising UI: What’s new (so far): Check out what’s new in the updated Microsoft interface!
Social Media Examiner
How to Use LinkedIn Events to Promote Online or In-Person Events: This is a LinkedIn feature you may not have tested before. Learn what it is and how to best leverage it.
State of Digital
Cleaning up your Google Analytics traffic sources: If you have extra time on your hands, it might be a good time to audit your Google Analytics traffic. Here is the guide on how to get started and what to watch out for!
From the Engines
Google Academy on Air
Search Excellence: In lieu of the cancellation of in-person Google Academy events, Google Academy on Air covers different topics throughout May. Register for the Search event on May 5 using the link above.
Stopping bad ads to protect users
COVID-19 insights & trends (April 28 edition)
Pinterest expands resources for small businesses
Expanding fact checks on YouTube to the United States
From the Clix Team
5 Ways to Adapt Your LinkedIn Ads During COVID-19 by Michelle Morgan
3 Steps to Perfecting Your Facebook Ads Placement Strategy by Michelle Morgan
New LinkedIn Ads Features You Should Know About by Tim Jensen
How To Create A/B Tests in Facebook Ads by Bethany Bey