From the Experts
Search Engine Journal
YouTube Launches New Hashtag Search Results Pages: Searching on YouTube is getting easier with the introduction of dedicated hashtag results pages.
The Top 10 Retail Media Networks (Besides Amazon) Compared: Here are the top 10 emerging players in the retail media arena. The post is complete with an easy-to-read chart of what offerings (like pickup, same-day delivery, notable partners, etc) each retailer currently has.
Search Engine Land
Google pauses all political ads through inauguration: All political ads are paused until after January 20. The ban could potentially extend longer.
Not All B2B Conversions Are Equal: How to Determine the Value of a Conversion: Here are two strategies for a deep dive into assigning value and weights for your conversions.
Amazon’s Sponsored Display Reports: What You Should Know: Sponsored Display reports are available now in Amazon. Here is how to use them.