Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
The Rise of TikTok During COVID-19: More free time has brought a surge of new users to the app TikTok. More Millennials, Gen X and even Baby Booms are joining! Check out the post to learn more about this platform.
Facebook Ad Scheduling: the Guide Marketers Need: Everything you need to know about ad scheduling in Facebook.
11 Free Ways to Reach Your Audience Online During COVID-19: We love these suggestions for how to engage with your audience for free!
Search Engine Land
Facebook pulls back on Campaign Budget Optimization mandate: A big change from Facebook this week – Advertisers will no longer be required to use Campaign Budget Optimization within campaigns.
How to Use Competitors’ Names in Google Ads: Considering bidding on competitor terms? Here’s what to think about before you get started and how to execute properly.
Seller Central and Amazon Ad Console are Merging: If you sell on Amazon, you’ll definitely want to check out the news on this merger.
Google Shifts Approach on Ads Editor, Partners Program Trends & More: If you missed any of Google’s recent announcements, here’s a roundup.
PPC Town Hall #5 – with Ginny Marvin, Joe Martinez, Andrew McGarry, Fred Vallaeys – April 22, 2020: If you missed this week’s PPC Town Hall, check out the video here.