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Blogging 2021 – What Should You Invest In?


Blogging online and SEO changes every single year. In actual fact, I can remember not too long ago when it was recommended to stuff yourBlogging 2021 - What Should You Invest In? articles with rich keywords. Nowadays, with Google investing in AI for scanning content, the opposite can be applied now. If you do not stay up to date online and with SEO, unfortunately, you will be left behind.

2021 is going to be a big year for SEO. Likewise, 2022 is going to be equally big, with the removal of third-party cookies. With this, here are a few areas to invest in, coming from myself, a multiple website owner that’s been blogging for over 10 years.

 

#1 Video

Rich snippets are being populated more and more with videos on YouTube. As well as this, most high ranking pages will have some form of content that isn’t text. Generally, this will be a video. Sometimes, it is an audio clip. With the idealized situation, it is a video.

The problem is that video is expensive in time and money to make.

However, a good thing to do is look at your top traffic pages that do not rank #1 – if these pages could benefit from having a video clip on it, invest in doing just this! It will make a huge difference in UX.

 

#2 Pagespeed

I’ve spoken about Pagespeed already on PPC.org. The reason I am mentioning it again is because it is so important. Google recently made an announcement that the core web vitals SEO update is being pushed back until mid June, so there is still time to get your core web vitals sorted.

  • Improve the speed of your site
  • Make sure there is no CLS on your site

Core web vitals is looking to not make a huge difference. But, it could be enough to creep you up plus or minus 2 positions on Google for all your pages.

 

#3 Revenue Sources other than Advertising

With third-party cookies dying in 2022, there are many alternatives Google and other companies are working with. FLoC is one solution, although WordPress will ban FLoC for security concerns, so there is still some work to do.

From analyzing the data from my sites, I expect to see around a 20-25% drop in revenue from advertising if third-party cookies are blocked and there is no alternative. With this, look to combat this through other revenue streams:

  • Create a course and charge for it
  • Start adding merchandise on your site
  • Look into affiliate advertising
  • Make your website a membership that you can charge a subscription for

Ultimately, advertising is an inefficient way of monetizing a website. If you are forced to look at the above bullet points due to this change in cookies, then you will most likely find you should have invested in this sooner rather than later: when done right, the results can blow advertising out of the waters.





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