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4 Things to Consider in Your SaaS Content Marketing Strategy


Are you thinking about how you can encourage new customers to find your software? Then you are probably considering how you can increase the quality of your SaaS content marketing. With the right type of content, you can make a huge difference when it comes to brand recognition and gaining new sources of revenue.

1. Who are you trying to target?

First and foremost, you’re going to want to think about how you are going to reach the right type of client who would be interested in your software. This means knowing what kind of content will resonate with customers that will end up loyal to your business, as well as that informs them. You might have a number of different kind of buyer personas in mind, or you might just have one type of customer, but your content should answer any questions they might have.

2. What type of content do you want to create?

There are a number of different types of content that you might want to include within your calendar. Not all customers are likely to feel connected to a video or written content, so ideally you want to make sure that you are creating a number of different types so that you can reach as many clients as possible and convert them. You might want to do some research into which types of content perform best for you and how you can reach them through your strategy, as well as if it fits within your budget and time.

3. Can it be repurposed?

The more content can be reused, the more you are likely to be happy with how much time and money you are spending in order to build that content out. By writing a blog post, you can reuse it for other types of content such as a white paper, podcast episode, video script, and more. Before you go ahead and make that content up, you are going to want to think about how you can use it in other ways for the future. This can also help you when it comes to your branding and consistency.

4. What is your overall goal?

Knowing the ultimate goal of your content before you create it can give you a better idea of if it is performing well or not, or if it needs to be fixed for future content you create. If you are looking to convert customers, you are going to need to have an understanding of what type of content is most likely to do the job. On the other hand, if you are looking for brand awareness, then you will need a different type of content.

In summary

 Creating content can be one of the best things you can do in order to build your business and increase your revenue. However, you want to go into it with a clear plan so you can make the most of your time and budget.

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