When I first started out blogging, I remember having a vision – once I write that content, it’s there forever. If I kept making content like this, then it’ll turn into a bottomless pit of gaining traffic, and therefore revenue. Part of this, to some extent, is right. However, as a website grows in its size, so does the maintenance and ‘housekeeping’ associated with it.
With this in mind, here are four activities you’ll need to do every so often to make sure your website is in tip-top shape.
Crawl through Error Pages
How each of your pages’ links to each other is vitally important, from the perspective of Google and other search engines, since this is the way search engines understand what pages are on your site.
Using the likes of SEMRush, Moz, ScreamingFrog, etc. can help you understand if there are any broken links on your website and, if there are, how to fix them. The most common errors tend to be 404 (not found) or 503 (unknown server error).
Address GT Metrix Concerns
GTMetrix is a powerful tool to analyze the speed of your website. There are paid options if you need many web pages analyzed hourly. However, for the majority of us, the free version will be sufficient.
With this, it is worth looking out for the likes of if your website has decreased in speed, or has had an increased size (causing the site to have to load more content to finish loading). If you are not making any changes to your website, this should not happen, so it could help you debug into other areas regarding your website’s speed performance.
Although it is a good idea to have links going to your site, some websites are deemed ‘toxic’ by Google, and it can impact your website’s SEO performance if they link and link lots to your site.
When this happens, there are two things you can do:
- Disavow the links – this is a way of directly telling Google to ignore the link from another website to yours, so it does not impact the SEO of your website.
- Request the links to be deleted – if you can contact the owner of the toxic website linking to yours, it is a wise decision to try and get the linked remove first, before going to Google to disavow the link.
If you run your website on a server with a particular limitation of hardware, then you are going to want to analyze the CPU usage from your website. Many sites nowadays use admin-ajax, which is quite CPU hungry, and something that content delivery networks can’t process (since it is not a static file).
As a website grows, the amount of admin-ajax requests will grow, increasing the amount of CPU usage for that site. If bots are triggering the admin-ajax, this could be troublesome too. For this reason, monitor your CPU usage and upgrade if you see that the CPU is throttling the performance/speed of your website.