If I had an e-commerce website that was bringing in 10 million visitors a month, would you deem that a success?
On the surface of things, yes, that is a huge success. But, critical questions need to be asked, such as:
- What are the main traffic sources for the website? Organic versus social versus email marketing versus others all have different conversion rates for e-commerce sites, altering their expected value.
- Where in the world does the traffic come from?
The second point is particularly important. The location of your traffic is key to the success of it actually. If you are a US website aimed at targeting the US market, and all of your traffic comes from the likes of Asia, then that is not going to do you too many favors!
With this, here are three really simple tips to help you improve the geo-targeting of your SEO.
#1 Server Location
The server location actually plays a big part in the success you have on SEO than you think.
For most websites, they will be on shared hosting, which means this can chop and change, jumping between different IP addresses. This makes it really difficult to know where your server is primarily located.
The reason why the server location is important is that not all content can be delivered through content delivery networks – some has to come from the server, such as admin-ajax queries, for example.
When this is the case, the distance your traffic is from the server location, taking into consideration the speed of light, plays a surprising role.
For this reason, whatever location you are primarily targeting, make sure to have a server in that location too, so that the website is as quick as possible for your target audience. The quicker the website, the better the SEO.
#2 HTML language
Although Google stated that they do not use the HTML language as an SEO factor, it is still something that you should address that can play a part in the success of your site: any confusion in the language is never a good thing!
In every website, there is a piece of code that defines the language that is displayed on the website. For example, for PPC.org, it looks like the below:
<html xmlns=”http://www.w3.org/1999/xhtml” dir=”ltr” lang=”en-US” class=”cufon-active cufon-ready”>
The code in bold states that PPC.org is written in English (US). For your site, make sure the HTML language reflects the language of your content.
Similar to the above, whatever language you choose to use on your site, make sure that it is the same language you write in and spell check for. Grammarly is a must use, free or premium, for content writers. Make sure to use the right language in Grammarly with this in mind.
For example, even between English (US) and English (UK), there are many variances, such as “favour” and “favor”, “colour” and “color”, “analyse” and “analyze”, and so on.